Your first customer is a huge milestone for any entrepreneur and although some businesses get lucky, some take a while longer. Rome wasn’t built in a day and business aren’t built overnight. There is a huge variance in terms of what factors go into play into making your first sale Here are the most important variables for your first sale Traffic Ad spend budget Product Type The most important…
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PS: If you haven't set-up Enhanced E-commerce in Google Analytics, check it out here. -- Step 1: Create GSC Account Head over to the GSC portal. (Use your Google Analytics email so that it will be easier to manage your logins) Step 2: Create GSC Property (Domain) Key in your domain (on the right) and click continue. You should see this screen Step 3: Shopify Portal, TXT File Head back to your…
What is On-Page SEO There are 10 components that pages need to monitor: Content Headers Titles Meta description Image Alt tags Page URLs Internal Linking SSL/ HTTPS Mobile Responsiveness Site Speed Writers note. The examples in this article will focus on Shopify sites and how to fix them. If you prefer to have this article broken down to bite-sized chunks, check out our free email course. Bot…
Your own site If you want to test out your own site,
check out Google page speed insight Ubersuggest Summary of Results Landing pages tend to score about 8% lower than product pages Mostly because of pop-ups Mobile tends to score 59% lower than Desktop. Lots of merchants ignore their mobile experiences) The average site ranks for about 552 keywords. The median site ranks for about 302 keywords…
Managing customer acquisition costs (CAC) has always been under the purview of Chief Marketing Officers (CMO). No one wants to admit that prices are getting out of hand because that would be admitting that they are doing a bad job. Regardless, it's happening. Unless small businesses find other ways to grow, they will all eventually get crushed by incumbents. What is Product-Led Growth? A business…
To ensure the overall success, this includes, customer research, assortment planning, product positioning, copywriting and messaging, channel sales enablement and customer education. Atoms & Bits Most of the thought leaders in the product marketing space comes from companies like Drift, Hubspot and Intercom, that give an amazing examples of how Product Marketers should get started. All great…
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Note: Google Analytics doesn't store data you don't tell it to. Meaning: If you realised that you made a mistake a few months down the road, you just lost a few months worth of data. Step 0: Removing any unintended code (Optional) If you got an agency or a new developer to set-up your Shopify store for you, they might have accidentally added the Google Analytics snippet in the themes. Head over…
We are here to "do a job" The framework explains why some people "hire" (buy) products and why certain tradeoffs are made in our customers' mind. It is worth mentioning that the phrase "job-to-be-done" (JTBD) has been carefully worded to reflect that this is about perceived progress or outcomes in our customers mind. The reason why it isn't about "problem-based-selling" is because there are…
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